The campaign began with a wonderful tasting event for professionals
of the F&B industry in the city-state all the way back in April, in which
the team at Una at the Alkaff Mansion, in collaboration with two
fantastic Spanish Michelin-starred chefs, developed a mouth-watering,
juicy tasting menu, showcasing European beef and explaining all of its
wonderful qualities to a group of importers, chefs and other industry
professionals.
We also had the pleasure of participating in the famous Food Hotel
Asia fair at Singapore EXPO, which saw over 65,000 attendees from
over 50 countries and regions. Our booth at the fair not only helped us
showcase the quality of European beef to the attendees but also
enabled us to further extend business relations between both
Singapore and Europe!
Most recently we even had the pleasure of hosting a delegation of
Singapore F&B professionals in Europe for a study trip that saw them
visit an array of processing plants, farms and retail outlets for them to
see the European Production Model first-hand, all the while indulging
in all its cultural and gastronomic delight!
A promising year 2025 awaits us, ¡¡ It’s time for European beef from
Spain !!