PROVACUNO, the Agro-food Interprofessional Organization of the Spanish beef industry,
under the framework of the European project for the promotion of European beef,
“It’s Time for EU Beef”, will participate in a series of events in the Philippines to bring
closer European beef to the key players of the meat industry in the country…

Provacuno will start its promotional tour by organizing an event in Cebu on April
23rd. This showroom will offer Filipino importers, distributors and HORECA
professionals a unique opportunity to discover and experience premium European
beef cooked by the Michelin-starred chef Kisko Garcia.

Between the 24th and 26th April, Provacuno will participate at Wofex Visayas, the main
food exhibition in Cebu and one of the most important in The Philippines. During Wofex, Provacuno will offer attendees different recipes cooked by a Michelin-starred chef using some of the best cuts of European Beef from Spain.

After these days in Cebu, Provacuno will travel to Manila where two activities will
be carried out: a showcooking for KOL on April 29th at the renowned cooking school
Enderun Colleges and a showroom for Filipino importers and distributors on April
30th in the Embassy of Spain in The Phillipines.

The “It’s Time for EU Beef” program, co-financed by the European Union and led by
PROVACUNO, aims at promoting the excellence of European beef in key markets
like the Philippines. That is why Provacuno wants to make the best use of its time
trip by organizing promotional events both in Cebu and Manila to show the
filipino citizens the virtues of European beef, which is produced under the
standards of the European production model, young cattle fed with high-quality
cereals and oilseeds, resulting in a product that is tender, flavorful, and highly
appreciated by consumers worldwide.

It ́s time for premium products, It ́s time for European Beef!