Japan’s beef market access challenges: appeals and lessons from the Japanese importers on the study trip celebrated last June
PROVACUNO, the Spanish beef inter-professional association, hosted for the third consecutive year a study trip to take top Japanese importers to European factories and farms in Spain as part of its “Wonderful Beef 2.0 Campaign. Participating Japanese importers toured Spain’s rich landscape and visited many key facilities while exchanging views on the relationship between the Japanese beef market and imports of European Beef from Spain.
