European beef from Spain raised awareness of European beef during the FOODEX exhibition and parallel events

PROVACUNO, the Spanish beef inter-professional association, has successfully organized multiple events as part of the “Wonderful Beef 2.0 Campaign.” This campaign, supported by the European Union (EU), focuses on ensuring traceability and animal welfare, emphasizing safety, reliability, exceptional quality, and taste of beef produced in the EU and Spain. Through a networking event and the participation at FOODEX exhibition, the organization introduced this beef to Japanese buyers.

“What Wonderful European Beef! 2.0” concludes its 6th year mission to promote the European Beef from Spain in the UAE through a series of events.

Provacuno concludes its ‘What Wonderful European Beef’ campaign in the UAE with a series of events at the Park Hyatt Abu Dhabi Hotel & Villas. The six-year promotional campaign aimed to revolutionise the culinary experience in the UAE. Its main mission is to promote high quality European beef from Spain and the European production model in the UAE.