From February 12th to 17th, the participants will have the chance to visit Spanish farms, slaughterhouses, and cutting plants from all over the country. The final aim of this inbound promotion mission is to increase their knowledge about the European Production Model (EPM) from the beef industry.

As part of the second year of the promotional campaign “What Wonderful European Beef 2.0” campaign, this inbound promotion mission means an opportunity for Vietnamese guests to experience first-hand the importance of issues such as sustainability, animal welfare, and sanitary control, which makes this European Production Model one of the world’s most strict food control and, in the end, make the European Beef exceptional, for both its quality and security.