During the campaign, a series of strategic actions will be carried out to promote European beef from Spain, including public relations activities and press releases, as well as a strong web and social media presence, with a special focus on Instagram and Facebook.

In addition, video recipes attractive to the target audience will be produced and online advertising campaigns will be launched to maximize the reach of the message to be conveyed.

Audiovisuals such as promotional videos, will play a very important role, to help the dissemination of the main messages of the campaing. Besides, in the framework of the project it is included the organization of special events such as attendance at trade fairs, special on-site events, organization of showrooms with well-known European chefs at least one Michelin star, master classes in culinary schools with influencers from each country to reach a greater diffusion, visits to production centers and points of sales in each country and reverse missions, This way, we expect the main players of the sector to get a better understanding of the European Production Model and the European products.

The message conveyed highlights the unique characteristics of the European Beef from Spain, a product obtained from young animals fed with high quality cereals and oilseeds, which turns into a tender producto with excellent flavor, highly appreciated by consumers who value quality.