PROVACUNO, the Agro-food Interprofessional Organization of the Spanish beef industry, under the framework of the European project for the promotion of European beef, “It’s Time for EU Beef”, will host a special event in Manila on November 12th, 2024. Taking place at the Makati Diamond Residences, this showroom will offer Filipino importers and distributors a unique opportunity to discover and experience the quality of premium European beef. The event will begin with a reception at 11:00 AM, followed by a formal welcome from a representative from the Spanish Embassy in the Philippines. From 11:30 to 11:50 AM, a special presentation will showcase the outstanding qualities of European beef from Spain, renowned for its high standards of quality, following the European production model, ensuring food security, traceability and avoiding the use of antibiotics and growth promoters. Attendees will enjoy a cocktail reception, featuring beef dishes prepared by Michelin-starred chefs Miguel Ángel de la Cruz and Fernando del Cerro, to present the versatility of the products, its tenderness and delicate flavor. The “It’s Time for European Beef” campaign, co-financed by the European Union and led by PROVACUNO, aims at promoting the excellence of European beef in key markets like the Philippines, Japan and Singapore. This beef is produced from young cattle fed with high-quality cereals and oilseeds, resulting in a product that is tender, flavorful, secure and highly appreciated by consumers worldwide. This showroom marks the first activity of the “It’s Time for EU Beef” campaign in the Philippines, with many more activities planned for 2025. It will include a trade mission and participation in major food exhibitions like WOFEX to further introduce Filipino consumers and businesses to the superior quality of European products. 
Come taste and discover the premium European beef from Spain!