As part of the ongoing It’s Time for European Beef campaign, led by Provacuno (the Agro-food Interprofessional Organization of the Spanish beef industry) and co-
financed by the EU , European beef is set to continue its exciting journey in Singapore in 2025: with a series of visits to local production centers and retail,
providing an opportunity to explore the ins and outs of Singapore’s beef industry.
This will offer a unique perspective on how local production is aligned with European
standards, while also strengthening relationships between Singapore and European
beef suppliers. The tour will help foster a deeper understanding of the
industry, building connections and sharing knowledge and show the
Singapore industry the European Production Model, one of the most rigorous in the
world.
To cap off the tour, there will be an exclusive tasting event at UNA at the Alkaff
Mansion. The event will feature an extraordinary tasting menu designed to highlight
the finest aspects of European beef from Spain. A select group of industry
professionals, including key players from Singapore’s beef sector, will be invited to
indulge in a showcase of the beef’s premium quality, versatility, and rich flavour.
Renowned Michelin-starred chefs will put on a spectacular culinary display, elevating
the dining experience while underscoring the exceptional qualities of European beef.
This exciting event will not only celebrate the incredible flavours of European beef
but also serve as a platform for engaging with Singapore’s top beef industry. It’s a
fantastic opportunity to promote European beef’s tastiness and versatility,
reinforcing its reputation as a premium product that is sure to captivate the palates
of the discerning Singaporean market.
Another important action to be taken will be a Masterclass for culinary students.
Thirty students from a local culinary academy will have the unique opportunity to
train with two renowned Michelin-starred chefs from Spain. During this hands-on
session, the students will learn all about the exceptional qualities of European beef,
including its rich flavour, versatility, and heir cooking techniques. This masterclass
promises to be an invaluable experience for the next generation of chefs, offering
both education and practical experience in cooking with one of the highest quality
meats in the world, beef from Europe.
2025 is the year of European beef excellence in Singapore!
