In the framework of the campaign What Wonderful European Beef to promote the European beef in Third countries, PROVACUNO has launched the first of a series of animated spots designed to give visibility to the particular features that make our beef unique.

The first video, on which it is clearly explained what is the European Production Model and which are their main features, has been recorded fully in English and subtitled in Arabic, Vietnamese and Japanese in order to reach each target market.

Watch out f you want to find out what are the specific features of the European Production Model.