Provacuno launches a new campaign funded by The European Union to promote European Beef From Spain in Singapore, The Philippines and Japan
PROVACUNO, with the support of the European Union, is launching the “It’s time for European Beef” program to promote European Beef from Spain in the Philippines, Japan and Singapore for three years, highlighting its and placing value to the main characteristics of the European production model.
European beef from Spain raised awareness of European beef during the FOODEX exhibition and parallel events
PROVACUNO, the Spanish beef inter-professional association, has successfully organized multiple events as part of the “Wonderful Beef 2.0 Campaign.” This campaign, supported by the European Union (EU), focuses on ensuring traceability and animal welfare, emphasizing safety, reliability, exceptional quality, and taste of beef produced in the EU and Spain. Through a networking event and the participation at FOODEX exhibition, the organization introduced this beef to Japanese buyers.
“What Wonderful European Beef! 2.0” concludes its 6th year mission to promote the European Beef from Spain in the UAE through a series of events.
Provacuno concludes its ‘What Wonderful European Beef’ campaign in the UAE with a series of events at the Park Hyatt Abu Dhabi Hotel & Villas. The six-year promotional campaign aimed to revolutionise the culinary experience in the UAE. Its main mission is to promote high quality European beef from Spain and the European production model in the UAE.
Mastering Flavors and Fostering Connections in KSA
European Beef from Spain Makes a Culinary Splash in Riyadh with Exclusive Masterclasses and a Cocktail Event at the Spanish Embassy.
European beef and Michelin-starred chefs from Spain transform UAE’s culinary landscape
Provacuno is on a mission to revolutionize the culinary landscape of the UAE. With an unwavering focus on elevating Emirati gastronomy, Provacuno aims to introduce the Emirates to the exquisite flavours and quality of European beef from Spain. This initiative aims to enrich local dishes, infusing them with a touch of European sophistication, all while fostering a deep appreciation for the unparalleled taste and quality that European beef from Spain brings to the table.
European beef from Spain reaches KSA to revolutionize the Saudi dining experience, transforming the local chefs into European beef connoisseurs
‘What Wonderful European Beef! 2.0′ programme will host masterclasses in Riyadh next January to teach future chefs in the KSA market how to cook European beef thus strengthening the ties between the KSA and the European culture.
European beef takes centre stage at exclusive ‘EU Beef from Spain Festival’ in Danang, Vietnam
Beef buyers and HORECA representatives from Danang were treated to an informative and delicious experience at the Showroom Festival on 16th November. Organised by the Agro-Food Interprofessional Organisation of the Spanish Beef Industry (Provacuno) as part of the European promotional programme ‘What Wonderful European Beef 2.0!’, the event provided a platform to explore the superior qualities and benefits of European beef from Spain.
What Wonderful European Beef! Will be present in Vietnam at FHV this November
PROVACUNO, the Agro-food Interprofessional Organization of the Spanish Beef Industry, will attend the Food & Hotel Fair (FHV) Exhibition in Hanoi from the 21th to the 23th of November (BOTH D2-01) to keep promoting European Beef from Spain in Vietnam.
A taste of European beef excellence with 3 new video recipes from Provacuno
When it comes to exquisite beef, Europe is proud to offer some of the finest and most flavourful culinary alternatives. So that you can see for yourself, Provacuno is launching the publication of 3 new video recipes from Michelin-starred chef, Juanlu Fernandez:
Japan’s beef market access challenges: appeals and lessons from the Japanese importers on the study trip celebrated last June
PROVACUNO, the Spanish beef inter-professional association, hosted for the third consecutive year a study trip to take top Japanese importers to European factories and farms in Spain as part of its “Wonderful Beef 2.0 Campaign. Participating Japanese importers toured Spain’s rich landscape and visited many key facilities while exchanging views on the relationship between the Japanese beef market and imports of European Beef from Spain.
